In marketing, the power of a captive audience is incredibly valuable. Distractions on-the-ground abound, and capturing shorter attention spans are becoming increasingly difficult. Having a product next to, or on, a potential customer who has no choice but to sit in a seat for hours is a golden opportunity. The Five Senses Onboard Let’s break…
Every airline blog has covered American Airlines’ tortured new Boeing 737 ad nauseam. The tiny lavatories have been mocked from major news outlets to late night talk shows. The prevailing narrative: American’s newest 737s, the “MAX 8”, are about as customer friendly as a DMV office. Are these brand new airplanes really so bad? I…
Boeing rolled out the first fully assembled 777X aircraft at its factory in Everett, Washington this month. The latest and greatest from Boeing isn’t scheduled to be delivered to launch customers until early 2020. However, Boeing is in full-scale prep mode, and its first 777X off the line is almost fully functional—minus an engine and…
A few weeks ago, the travel blogosphere lit up with a $500-and-change round-trip fare in long-haul business class from the U.S. to Asia. Business for the price of economy? A fully flat bed for the price of a sardine can seat? Yes and yes. I took this flight in late August as part of an epic…
American Express has set the bar pretty high when it comes to Platinum Card member benefits, including its much beloved Centurion Lounges, now at eight U.S. airports and Hong Kong. With tickets to this year’s US Open Tennis Championships, I was excited at the chance to see Amex’s latest lounge offering: the Amex Centurion Suite.…
