How To Book Luxury Hotels Online: Get Free Upgrades and Perks

by Shelli Stein

If you enjoy a good deal and you’re always trying to get extra benefits for your travel, particularly at luxury hotels, then you’ve probably come across Virtuoso at some point. And while you might think you need to have some special connections to access a Virtuoso travel advisor, it’s actually simple and easy to book Virtuoso hotels online.

Let’s walk through what you need to know to make Virtuoso bookings completely online and you’ll see just how easy it is.

Virtuoso is the secret tool that travelers use to get hundreds of dollars worth of extra value on their hotel stays. If you focus on luxury travel, or even just splurge once in a while, you might have heard of Virtuoso. Virtuoso is a network of travel agencies that deliver huge added value to your hotel stay. There are thousands of travel advisors worldwide delivering extra perks at thousands of luxury hotels in the world. Why not enjoy some of those perks on your next hotel stay?

While it’s true that we can choose to use points for luxury hotel stays, maybe that’s not always the best choice. After all, points don’t just drop out of the sky and into our accounts, right? Maybe we’re saving our points stash for another travel adventure. Or maybe we’ve spent our points and simply don’t have enough for an upcoming hotel stay. Or what if your travel plans take you to a destination that doesn’t have hotels you can book on points.

That’s where Virtuoso can come in. Let’s dig in and see how Virtuoso can work for you, what Virtuoso is, what benefits you can get, and how you can book Virtuoso rates online.

Access Luxury Perks & Upgrades: If you’re looking to book a luxury hotel stay via Virtuoso —Katie, a member of our PointMe team, is a Virtuoso agent. She can help get you complimentary room upgrades, daily breakfast for 2, late checkouts and more (for no extra cost). Contact Katie for a fast reply to access these special perks.

Everything You Need To Know About Virtuoso

What Is Virtuoso?

What exactly is Virtuoso? Virtuoso is a worldwide network of travel agencies with specializations in luxury and experiential travel.

Virtuoso’s network consists of more than 20,000 travel advisors, each of which falls under a larger member agency.

Its travel advisors bring personalized travel recommendations and bookings to the clients. They have expertise when you’re looking for hotels, cruises, or tours.

Bookings made through Virtuoso come with value-added perks for no additional cost to the traveler.

What Are Virtuoso Benefits?

In almost all cases, hotel stays booked through Virtuoso come with the following benefits:

  • Daily breakfast for 2 guests per room
  • Room upgrade (subject to availability)
  • Early check-in (subject to availability)
  • Late checkout (subject to availability)
  • A special Virtuoso amenity (typically a $100 property credit or other amenity valued at a minimum of $100, like a free massage or round-trip car transfer)

Are There Fees To Use Virtuoso?

Virtuoso rates almost always cost the same exact price as the best available flexible rate.

This isn’t the same as a prepaid, advance purchase, non-refundable rate, corporate rate, or member-only rate.

However, if you usually book the best available flexible rates, you’ll literally get hundreds of dollars in added value just by going through a Virtuoso advisor.

In addition, Virtuoso advisors generally don’t charge you any commissions for hotel bookings. This does vary from advisor to advisor though so check with them upfront. They get a commission on the back-end, but that cost won’t be passed on to you most of the time.

This isn’t the same as a planning fee. If you’re booking a complicated trip, you might be quoted for this extra fee depending on the travel advisor.

Virtuoso Travel Hotel Properties

The complete catalog of Virtuoso hotels includes name-brand luxury chains like:

  • Aman Resorts
  • Belmond
  • Conrad Hotels & Resorts
  • Jumeirah Hotels & Resorts
  • Four Seasons Hotels & Resorts
  • Mandarin Oriental
  • Rosewood Hotels & Resorts
  • The Peninsula Hotels
  • The Ritz-Carlton
  • Rocco Forte Hotels
  • Shangri-La Hotels and Resorts
  • Soneva
  • St. Regis Hotels & Resorts
  • Viceroy Hotels & Resorts
  • Waldorf Astoria Hotels & Resorts

This list just about covers all luxury hotel chains. You can book luxury boutique properties that may not have multiple locations or be part of a hotel group.

Don’t waste your miles and points! When I book award tickets for my international travels, I always rely on! They get me the best deals.

Can I Earn Points on a Virtuoso Rate?

Booking Virtuoso rates is a lot like stacking benefits!

Because a Virtuoso hotel rate still goes through the hotel’s internal system, you can earn hotel points, elite night credits/stays, and even enjoy hotel elite benefits when booking through a Virtuoso travel advisor. If that’s not a win-win, then what is?

For example, if you’re a Hyatt Globalist member and you’re booking a Virtuoso hotel stay at an eligible Hyatt property, you will earn Hyatt points and enjoy Globalist benefits on your hotel stay.

Your Virtuoso travel advisor will also enter your loyalty number when booking your hotel stays, so you’ll be good to go earning hotel points on stays.

How Do I Find Virtuoso Hotels and Virtuoso Travel Advisors?

Want to use a travel advisor and not book your hotel stay online? Do you have a stay in mind? Good. That’s the first step.

You can view the rates for hotels by visiting the hotel search option here, but you will need to contact a Virtuoso travel advisor (such as Katie) to enjoy these benefits. You can even browse Virtuoso travel advisors by their destination specialties or travel interests!

Are There Other Programs Like Virtuoso?

Virtuoso is the largest group offering thousands of luxury hotels and resorts to choose from. Virtuoso was founded by Jesse Upchurch in 1986, but it’s currently lead by his son Matthew D. Upchurch. Virtuoso is a private company and has hundreds of employees.

However, other programs offer similar benefits, including Four Seasons Preferred Partner, Belmond Bellini, Dorchester Diamond Club, Hilton Impresario, Rosewood Elite, Marriott STARS, Marriott Luminous, and Mandarin Oriental Fan Club.

Virtuoso actually includes all of the brands above and offers similar benefits.  Virtuoso offers a “one-stop-shop” for booking luxury hotel stays and getting benefits regardless of which of these hotel chains you prefer.

Pro Tip: Do you Pruvo all your hotels stays? If not, do what I do and let Pruvo monitor your reservations for price drops. It’s free and it’s the easiest way to save money on all your hotel rooms.

Virtuoso Travel vs. Amex Fine Hotels & Resorts

Amex Fine Hotels & Resorts is similar to Virtuoso in the sense that it offers perks like free breakfast and room upgrades. However, Amex Fine Hotels & Resorts offers a guaranteed 4 p.m. late checkout.

Virtuoso is bookable without a specific credit card, while Amex Fine Hotels & Resorts requires a premium Amex card like The Platinum Card® from American Express. However, you need to have a Virtuoso travel advisor to help make your booking for you (online or over the phone).

Amex Fine Hotels & Resorts and Virtuoso both have overlapping hotels.

Sometimes, both programs have the same rates. But sometimes not. Best to check both programs to see if there are price differences even at the same properties.

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How To Book Virtuoso Hotels Online

Did you know you can book Virtuoso hotels online? And you can make this process a simple one, too. It’s generally true that most Virtuoso rates are booked with an advisor over the phone or via email.

However, you can make this even simpler by booking online through

You can search for hotel rates completely online without designating an advisor at all. However, to actually book your stay, you’ll need to first choose your Virtuoso travel advisor. I recommend Katie, a member of the Point.Me team and the advisor I use.

To find an advisor, you can visit the advisor catalog. Click Find an Advisor. From there you can select specialties based on destination, interest, language, and more.

You can also perform a search before entering the advisor’s information, but the important thing to remember is that you can’t book the stay until you create an account (or log into your account if you already have one) and then select your travel advisor.

You’ll be assigned a default Virtuoso advisor. If you already have a Virtuoso advisor, you can click the button that says Look up your Virtuoso advisor.

Enter your travel advisor’s name, and after the advisor’s image and name show up, you can click Continue Booking. Before your stay is booked, you can also view the exact amenities you would get at that particular property.

Next you will need to select the hotel rate you’re booking before getting redirected to the booking page. When you’re there, enter your travel information, payment information, and any special requests.

After that, you’re ready to go!

Tips To Remember When You Book Virtuoso Hotels Online

1. Remember To Enter Your Loyalty Program Number

When you’re making your Virtuoso booking, don’t forget to enter your hotel loyalty program number, if applicable. Sometimes, the hotel chain doesn’t have a loyalty program, as is the case with Four Seasons.

The box will be titled Hotel Chain Loyalty Program Number.

Once you enter your details, you can get the points credited to the proper account and enjoy the proper elite status benefits, as well.

2. How To Book Multiple Rooms Using Virtuoso Online

When it comes to booking multiple rooms, these will need to be done one at a time. You can still book multiple rooms at the same time, but you’ll need to do this offline with your travel advisor via email or phone.

3. You Can’t Cancel Your Bookings Via Virtuoso

Any bookings made via Virtuoso can’t be canceled online. You can call the hotel or reach out to your Virtuoso travel advisor to cancel your booking.

Remember, canceling bookings is not instantaneous unless you go directly to the hotel, so keep that in mind if reaching out to your travel advisor to cancel a reservation.

4. You Can’t Book Same-Day Travel

As you might have seen during the booking process, Virtuoso rates can’t be booked for same-day reservations.

If you need to arrange same-day travel online, you’ll need to utilize a different platform, such as Amex Fine Hotels & Resorts.

Final Thoughts How To Book Virtuoso Hotels Online

Virtuoso is one of the world’s best luxury travel networks. Making bookings through Virtuoso often provides you with added value and elite-like perks.

One of the biggest myths out there is that you need to get on the phone or send an email to get the booking process started. You don’t!

You can book Virtuoso stays online, thanks to a seamless booking portal. Just be sure to create an online account and choose a travel advisor before trying to finalize your booking.

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