When an airline is floundering, it’s up to leadership to help right the ship. Thai Airways is one of those airlines that are currently on the struggle
bus plane. With increased competition from low cost carriers, Thai doubled its losses this past quarter.
The airline’s president is now going public in saying the airline is in crisis mode. And basically telling its employees to shape up — or else.
What Thai Airways’ President Told Staff
“The competition is very fierce this year. THAI is really in a crisis. Next year it must do its best. If staff are still unaware and do nothing, they will not have enough time to fight back. Today very little time remains. Today there is no comfort zone. Everyone will die if the vessel sinks,” Thai Airways President Sumeth Damrongchaitham
“Everyone will die if the vessel sinks.” Thai is keeping it real with its employees, I see.
Besides trying to motivate their staff through fear, Thai will also cut salaries of managers and have a zero inventory policy for catering. Say goodbye to any potential bonuses as well.
I recently flew Thai for the first time on a short hop between Bangkok and Hong Kong on their new Airbus A350 in business class (“Royal Orchid Class”).
Overall, I was really impressed — top-notch service, decent (spicy!) food, and a staggered configuration that was actually quite comfortable. However, the business cabin only had three other passengers in it, definitely not a good sign.
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