United Airlines Launches Map Fare Search by Google Flights + “Where I’ve Been Feature”

by Zoe

United Airlines today has launched its online map fare search feature, powered by Google Flight Search. The airline says that it becomes the first US airline to introduce interactive map search.

Map Search makes it easy to compare and shop for flights, based on departure city, budget and location type, including national parks, skiing, snorkel/scuba, and cultural destinations. This desktop and mobile tool displays fares in a map view, allowing customers to simultaneously compare travel to a variety of destinations in a single search.

We’ve reinvented the way people search for flights and introduced something new for our customers that is simpler, provides better results and is easy to use,” said Linda Jojo, Executive Vice President for Technology and Chief Digital Officer. “Leveraging the power of Google’s Flight Search technology, we are able to provide an all-in-one solution that streamlines the search process and allows our customers to more easily find the flights that work best for them.”


Many of the location filters, such as the ‘national park’ option, were specifically added given the increased interest we’ve received from customers over the past few months for flights to destinations where they can more easily social distance and recreate responsibly.

I executed a search from Newark with a max price of $150 and the scuba filter selected. I was presented with a $34 flight to Puerto Rico and a $36 flight to Florida.

In addition to the filter options available on Map Search, MileagePlus members can also use the tool to view all of their past travels with United. With the “Where I’ve Been” feature, the map will highlight all the destinations you’ve traveled.

How Map Search Works:

Customers can apply over a dozen filters to their map search, including:

  • non-stop only flights
  • specific or flexible dates
  • one-way or round-trip options

Customers can also set their preferred departure city and maximum price preference, and filter options based on the type of location they’re looking to visit, including destinations that are popular for the following offerings:

  • National Parks
  • Beaches
  • Beer & Breweries
  • Culture
  • Food & Drink
  • Hiking
  • Outdoors
  • Romantic
  • Skiing & Snowboarding
  • Snorkeling and Scuba

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