United Is Talking With Apple To Reinvent SFO

by Chris Dong

Apple already redesigned their corporate headquarters into a giant, circular spaceship called Apple Park. Are they looking to get into airport design too?

It’s no secret now that Apple is United Airlines’ biggest global account. The tech giant buys a whopping 50 business class seats between San Francisco and Shanghai and spends a cool $150 million annually overall.

united london flights

United Polaris business class on a 777-300ER

An interesting comment from United’s chief digital officer, Linda Jojo, has our ears perked about the future of SFO.

At last week’s United media event in Chicago, Jojo confirmed that discussions had been taking place with Apple related to SFO, but refused to provide any more details.

“The Apple team in San Francisco has been in our baggage hold areas, customer service and the lobbies. I’m being deliberately vague on details”

United operates over 325 flights daily from Terminal 3 of San Francisco International. Terminal 3 isn’t terrible, but it does look quite dated especially compared to the more modern Terminal 2 that United isn’t in.

Related: SFO To Offer Priority Security To BART Riders

SFO international terminal

So what exactly is Apple planning on reinventing at SFO? It could be customer-facing, like rethinking the tech involved with tracking and checking bags. Or it could be on the backend with airline software. Or perhaps, it could be something even more grand — like the entire design of the terminal.

Whatever it is, United is being coy about it all.


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I Love Dan October 30, 2019 - 1:40 pm

There go the headphone jacks on the IFE.


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