Caesars Entertainment Acquired: Are There Any Immediate Changes?

by Bill Shuman

Frequent Point Me readers know that I spend a considerable amount of time at the poker tables. This hobby provides me with a strong secondary income to supplement my teacher salary. Just this year alone, I’ve been to Atlantic City, Biloxi, Tunica, Las Vegas, Chicago, and Tampa for poker trips — which also help satiate my travel itch.

Therefore, I’ve been keeping a close eye on the sale of Caesars Entertainment to see how the chips would fall. This week, a finalized deal between Caesars Entertainment and Eldorado Resorts was announced.

Details of the Merger

The announcement given by Eldorado Resorts states they will be buying Caesars Entertainment for a whopping $17.3 billion. This included about $7.2 billion in cash and around $10.1 billion in stock. This merger creates the largest gaming company in the United States. In order to more efficiently execute this merger, the new board of directors will be made up of six members from Eldorado Resorts and five members from Caesars Entertainment. Eldorado Resorts, will allow Caesars to keep their name in an effort to, “capitalize on the value of the iconic global brand and its legacy of leadership in the global gaming industry.”

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Caesars Las Vegas

Eldorado Resorts 

Eldorado Resorts is smaller than Caesars Entertainment. Their portfolio includes 26 different casinos in 12 states including Colorado, Florida, Illinois, Indiana, Iowa, Louisiana, Mississippi, Missouri, Nevada, New Jersey, and Ohio. Their hotels contain around 12,000 rooms. By adding Caesars Entertainment properties to their folio, Eldorado will now own 60 casinos in 16 states that contain 39,000 rooms.

How Leadership Views the Merger

Tom Reeg, Chief Executive Officer of Eldorado, commented on the merger,

 Eldorado’s combination with Caesars will create the largest owner and operator of U.S. gaming assets. The combined entity will serve customers in essentially every major U.S. gaming market and will marry best-of-breed practices from both entities to ensure high levels of customer satisfaction and significant shareholder returns.

See These Other Caesars Entertainment Related Posts

The Upshot

Overall, it is still way too early in the game to see what status benefits will be changing. Glancing at Eldorado’s loyalty program benefits shows that Caesar’s Diamond (15,000 Tier Points) would match to Eldorado’s President Club (15,000 Tier Points). At this level, there would be comp or discounted rooms, food/beverage comps, free show tickets, limousine transportation to/from airports, and a birthday gift (maybe similar to the $100 Diamond Celebration Dinner).

Basically, the two programs already seem pretty close in benefits. No changes in these situations are usually best for loyalists. Either way, you can count on us to keep you abreast of any changes made to the Caesars Rewards program.

The responses below are not provided or commissioned by the bank advertiser. Responses have not been reviewed, approved or otherwise endorsed by the bank advertiser. It is not the bank advertiser's responsibility to ensure all posts and/or questions are answered.

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3 comments

Joan Bruins June 26, 2019 - 9:06 pm

Actually, if you look closer at the players program for El Dorado they have 10$ in for a tier point. CET is 5$ in to 1 tier point. So you’d need double the money in to reach their Presidents level. Big difference. Double

Reply
Bill Shuman June 26, 2019 - 11:17 pm

Do you have a link I can’t seem to find one for the overall program? The only thing I’m finding is that tier points are different at each property.

Reply
Joan Bruins June 27, 2019 - 1:39 am

Rated play using a ONE Club® card properly may result in ONE Club® members earning Tier Points. Tier Points are earned based on the following:

Slots and Video Slot terminals: $10 coin-in equals 1 Tier Point

Video Poker: $20 coin-in equals 1 Tier Point

Electronic Table Games: $20 coin-in equals 1 Tier Point

Table Games: Based on game played, average bet and time played

ONE Club® member’s tier level is determined by Tier Points.

ONE Club® Tiers:

Chairman-Invitation Only

President (15,000+ Tier Points)

Gold (4,000 – 14,999 Tier Points)

Silver (500 – 3,999 Tier Points)

Bronze (0 – 499 Tier Points)

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